Promoting During An Economic Downturn

Public relations is one of the most effective tools for promoting any business, which is helpful when budgets are low. Instead of cutting down communication efforts, this is the time to start ramping them up.

Below are three reasons why PR is an ideal marketing communications strategy, especially during a recessionary period.

1. Return on Investment
Successful PR, as a practice, can generate a higher return on investment than other forms of promotion, simply because the investment is normally less. For example, a Procter & Gamble Co. study that examined the marketing of six of its brands for three years found PR was the most effective tactic for three of its brands, delivering a 275% ROI.

2. Credibility- Earned vs. Paid
Unlike paid media, earned media coverage has more weight and credibility in the minds of consumers because the information is delivered and received through credible third-party sources, such as newspapers, TV or radio stations. These delivery channels also carry an implied endorsement of a company, product or service.

3. Builds Relationships
According to the Public Relations Society of America (PRSA), “Public relations builds relationships and creates an ongoing dialogue of interaction and involvement with an organization’s target audiences and those who influence those audiences.” Establishing mutually beneficial relationships has never been more important for businesses to succeed. Consumers’ decision-making strategies are increasingly being based on or from trusted sources and information.

A WOUNDED WARRIOR'S SECOND CHANCE FUNDRAISER

A WOUNDED WARRIOR’S SECOND CHANCE FUNDRAISER
AT THE SQUARE GROUPER TIKI BAR IN JUPITER, FLORIDA

JUPITER, FL – October 12, 2009 – The Wounded Warriors Second Chance Committee is hosting a community fundraiser on Monday, October 19th from 5:00-8:00 p.m. at the Square Grouper Tiki Bar in Jupiter. This event is being held in honor of the five severely wounded soldiers and Marines and their families from Walter Reed Army Medical Center and Bethesda Naval Hospital who will be visiting Palm Beach County for a much needed respite and time away from the stress of hospitalization.

The event is free to attend, yet donations will be accepted to help cover the expenses of trip for the soldiers and their families. Food will be provided courtesy of TD Bank and a drink ticket will be given to all those making a donation. Donations are 100% tax deductible.
For additional information or to RSVP, please call Mary Hinton, Executive Director at 744-0190.

The Square Grouper Tiki Bar is located at 1111 Love Street, Jupiter, Florida 33477.


For more information about the Square Grouper, please call 743-3270 or visit www.squaregrouper.net

Special Events Showcase

Planning a rehearsal dinner, bar or bat mitzvah, baby shower or any other special event and in need of a unique venue? Come to the Special Events Showcase at City Fish Market in Boca Raton and check out the various private event rooms and terraces available, along with menus, decor trends and more.

RSVP by October 23rd for Free admission, all others $3 at the door day of the event.

For more information, please call (561) 443-5553.

Mark Down Mondays at City Fish Market

Start your week of right ...With half price wine at City Fish Market

And while enjoying this amazing promotion, we hope you'll try their "Signature" Twin South African Cold Water Lobster Tails, Chilean Sea Bass "Hong Kong" Style, Lemon Sole "Francese" or any of their other amazing menu items!

http://www.buckheadrestaurants.com/cfm.html

Bluewater Babes Fish for a Cure- KDW Girls Fishing Tournament

Grandslam/Castaways Bluewater Babes Fish for a Cure to benefit Cancer Alliance of Help and Hope, Inc. and other local cancer awareness and outreach porgrams. "Fun, Fundraising and Fishing." Captain's meeting and cocktails Friday, September 25 at 5pm.

Other Details: Silent & live auction, male mate auction, award's party at the Square Grouper, boat decorating contest, and so much more.

Questions or if you would like to participate, or sponsor this event, please email bluewaterbabes@earthlink.net.

For more info visit www.fishforacure.com
It's going to be a blast!! Ps. check out photos of the Hawaii tourney. No fishing experience required!

Spark After Dark Re-cap

On September 9th 2009, more than 100 of our spark supporters celebrated spark after dark at the Square Grouper Tiki Bar in Jupiter FL. This event gave us the chance to celebrate three successful years in business and to thank all of our friends, family and clients who have been supportive every step of the way. Guests were treated to Bud Light, compliments of Brown Distributing and sweet treats provided by The Sugar Monkey. Guests mingled and took pictures with the custom spark after dark disposable cameras, and the evening concluded with a true spark, as all in attendance joined in the lighting of a bevy of sparklers.
Photography by: MStylePhotography.com

Personalizing a Wine Bottle for Special Occasions

In celebration of my friends’ event company launch, I wanted to give them something very unique and with a personal touch. Since the name of their company is Bellafare with Italian meaning, I bought an Italian bottle of wine. To spice things up and personalize the bottle, I took their company logo and created a wine label. Then, I printed the label on matte coated sticker project paper and placed it on the bottle of wine. As the finishing touch, I wrote a congratulations note with a silver Sharpie marker right on the bottle. This idea is perfect for a recent engagement, a friend’s birthday or any other important milestone.