Madeira Housewares Announces Mario Batali Partnership with Debut at INTERNATIONAL HOME + HOUSEWARES SHOW in Chicago

MADEIRA HOUSEWARES ANNOUNCES MARIO BATALI PARTNERSHIP WITH DEBUT AT INTERNATIONAL HOME + HOUSEWARES SHOW IN CHICAGO

Jupiter, Florida (March 7, 2012) —Madeira Housewares, makers of 100% sustainable plantation teak cutting boards and chopping blocks, will debut its Mario Batali collection at the International Home + Housewares Show (Booth #S-1680) in Chicago from March 10-13th.

Like all Madeira products, the Mario Batali cutting boards and chopping blocks are of the highest quality, fully crafted with Madeira's plantation teak. "Our teak is farm-raised and cultivated using only the most responsible forestry practices," says Madeira founder Jason Norcross. "We're excited that Chef Batali is collaborating on this new collection."

For Batali, this relationship is just one more way to share his unique approach and personality with America's at-home cooks. "These boards are perfect for anyone who wants the highest quality sustainable equipment for each step of creating a meal in their home kitchen," Batali says. "We've designed each piece for specific tasks - from slicing and chopping vegetables to carving meat and even serving, every step of food preparation has been carefully considered."

Norcross also points out that plantation teak is an eco-friendly alternative to standard hardwoods. "Plantation teak is ideal for a professional-grade collection like this, in that it will not dull knives but still offers long lasting durability."

For more information and to view the exclusive line for Mario Batali, please visit http://www.madeirahousewares.com/mariobatali.

About Mario Batali

With a host of television shows, nineteen restaurants world-wide, and Eataly—a 50,000-square-foot Italian marketplace in New York City’s Flatiron District -Mario Batali is one of the most recognized and respected chefs working in America today.

Batali is the James Beard Award-winning author of nine cookbooks, including Molto Batali (ecco 2011), Molto Gusto (ecco 2010), Molto Italiano (ecco 2005), Spain…A Culinary Road Trip (ecco 2008), and Italian Grill (ecco 2008), as well as the iPad App Mario Batali Cooks!

Batali currently stars on ABC’s new daytime hit show, The Chew, airing weekdays at 1:00PM EST. Mario splits his time between New York City and northern Michigan with his wife and their two sons. For more information about Mario and his work, visit http://www.mariobatali.com.

Mario Batali started the Mario Batali Foundation in May of 2008, with the mission of feeding, protecting, educating and empowering children. To learn more about the Mario Batali Foundation, visit http://www.mariobatalifoundation.org/.

About Madeira Housewares
Madeira specializes in finding the most exotic wood on earth and crafting it into individual works of art for the kitchen. Madeira is translated to mean “wood” in Portuguese, the native language of Brazil, where these beautiful products originate. Madeira takes pride in using only the highest quality raw materials.

Each product design offers a unique use to help serve or prepare meals with ease. Madeira products combine classic design with functionality to produce timeless kitchen tools for every home. For more information about Madeira Housewares, visit http://www.madeirahousewares.com.

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