Public relations is one of the most effective tools for promoting any business, which is helpful when budgets are low. Instead of cutting down communication efforts, this is the time to start ramping them up.
Below are three reasons why PR is an ideal marketing communications strategy, especially during a recessionary period.
1. Return on Investment
Successful PR, as a practice, can generate a higher return on investment than other forms of promotion, simply because the investment is normally less. For example, a Procter & Gamble Co. study that examined the marketing of six of its brands for three years found PR was the most effective tactic for three of its brands, delivering a 275% ROI.
2. Credibility- Earned vs. Paid
Unlike paid media, earned media coverage has more weight and credibility in the minds of consumers because the information is delivered and received through credible third-party sources, such as newspapers, TV or radio stations. These delivery channels also carry an implied endorsement of a company, product or service.
3. Builds Relationships
According to the Public Relations Society of America (PRSA), “Public relations builds relationships and creates an ongoing dialogue of interaction and involvement with an organization’s target audiences and those who influence those audiences.” Establishing mutually beneficial relationships has never been more important for businesses to succeed. Consumers’ decision-making strategies are increasingly being based on or from trusted sources and information.
Monday, October 19, 2009
A WOUNDED WARRIOR’S SECOND CHANCE FUNDRAISER
AT THE SQUARE GROUPER TIKI BAR IN JUPITER, FLORIDA
JUPITER, FL – October 12, 2009 – The Wounded Warriors Second Chance Committee is hosting a community fundraiser on Monday, October 19th from 5:00-8:00 p.m. at the Square Grouper Tiki Bar in Jupiter. This event is being held in honor of the five severely wounded soldiers and Marines and their families from Walter Reed Army Medical Center and Bethesda Naval Hospital who will be visiting Palm Beach County for a much needed respite and time away from the stress of hospitalization.
The event is free to attend, yet donations will be accepted to help cover the expenses of trip for the soldiers and their families. Food will be provided courtesy of TD Bank and a drink ticket will be given to all those making a donation. Donations are 100% tax deductible.
For additional information or to RSVP, please call Mary Hinton, Executive Director at 744-0190.
The Square Grouper Tiki Bar is located at 1111 Love Street, Jupiter, Florida 33477.
For more information about the Square Grouper, please call 743-3270 or visit www.squaregrouper.net
Posted by Beth Beattie at 3:11 PM
Tuesday, October 13, 2009
Planning a rehearsal dinner, bar or bat mitzvah, baby shower or any other special event and in need of a unique venue? Come to the Special Events Showcase at City Fish Market in Boca Raton and check out the various private event rooms and terraces available, along with menus, decor trends and more.
RSVP by October 23rd for Free admission, all others $3 at the door day of the event.
For more information, please call (561) 443-5553.
Posted by Beth Beattie at 10:47 AM