Tuesday, September 25, 2012

B. Social, Social Media Management Featured in Palm Beach Daily News

B. Social, a social media management division of Beth Beattie Branding, PR and Events, was featured in Palm Beach Daily News. To learn more visit http://www.bethbeattie.com/main/social.php

Friday, September 21, 2012

Golden 25th Birthday


Julie Wilson here, event coordinator at Beth Beattie Branding, PR and Events. I have been prepping for my 25th birthday, so I thought I would share some inspiration I found on Pinterest. With my pink and gold theme, I am looking forward to creating a birthday party as glamourous as these!

Tuesday, September 18, 2012


September 18, 2012 - Palm Beach, FL - Beth Beattie Branding, PR and Events announces its launch of “B. Social,” a division that builds, manages and customizes clients’ social media campaigns.

“Social media is one of the most targeted ways to reach people who care about your brand, and the B. Social team creates innovative social marketing strategies to help you do it,” says Ariel Bachman, Social Media Manager of B. Social. “We develop a social media plan by deciding what’s right for your target market, your message and your budget, to help you engage your consumers -- current and future -- most effectively.” 

In working with the B. Social team, clients can expect a strategic approach for each social media channel, including blogs, Facebook, Twitter, Pinterest, Youtube, Instagram, LinkedIn and others, or a custom mix of channels.

“Our clients are embracing social media as the wave of the future to connect with their customers and generate awareness and ultimately sales,” says Beth Beattie, owner of Beth Beattie Branding, PR and Events.

About Ariel Bachman
Ariel Bachman joined the Beth Beattie team to launch B. Social after amassing nearly a decade's worth of journalism and social media experience in top markets including New York and Miami. As a TV news producer, Ariel created and managed the social media presence of various television stations, as well as produced and reported for a Facebook Feedback segment for the CBS affiliate in West Palm Beach.

Her strategic and personal approach characterizes the B. Social team's full-service, dynamic, and cutting-edge social media offering. Ariel and her team focus on getting their clients measurable results by suggesting the right mix of channels and messaging.

Ariel graduated from the University of Delaware with a degree in mass communication and a minor in Spanish. She is a native New Englander who now lives in Jupiter, Florida with her husband, their daughter Annabelle and spunky Cavalier King Charles, Buddy.

About Danielle Norcross
Danielle Norcross is a social consultant who uses her multidisciplinary skills and experience to improve the lives and brands of her clientele. She joins the B. Social team on the heels of the successful launch of her Palm Beach Lately site, a modern guide to Palm Beach's best.

In addition, Danielle's high-end personal service brand, Concierge Couture, transforms the fashions, homes, and travel diaries of her well-heeled Palm Beach clientele. The site's savvy blog has quickly become a go-to resource for young moms with great South Florida style. 

Danielle earned her degree in business administration specializing in mass communication at the University of Florida. She looks forward to continuing to find new ways to use her unique skill set to bring insight, expertise, and great service to her clients and audience.

About Beth Beattie
Beth Beattie is the founder of Beth Beattie Branding, PR and Events in Palm Beach, Florida. She received a degree in public relations with a concentration in special events planning from the University of Florida. After graduation, she moved to New York City to be the Public Relations and Event Coordinator for a boutique event planner. There she worked closely with many national publications and organized an appearance on NBC's hit series "The Apprentice." She also worked in the Public Relations and Marketing Department at The Breakers, Palm Beach for the hotel and its affiliated restaurants.

Beth was the 2011 co-chair of Leukemia and Lymphoma’s Man & Woman of the Year, is on the committee of the Young Friends of the Norton Museum of Art, Jupiter Medical Center Foundation and is a member of Historical Society of Palm Beach County. Beth was recently one of Martha Stewart’s “Dreamers into Doers,” “Top 40 Under 40” in The Palm Beacher and has been featured in Town & Country, Huffington Post, Palm Beach Illustrated, Pregnancy Magazine, and Florida Trend.

About Beth Beattie Branding, PR and Events
Beth Beattie Branding, PR and Events offers this full range of creative services to clients in the retail, nonprofit and service industries.

Beth Beattie Branding, PR and Events are partners in bringing clients' stories to life, whether it's through an event, press coverage, web presence or retail consulting. They celebrate clients' creativity, hard work, passion and innovation with fresh, optimistic ideas to match. Their client base comes from a variety of industries, and they bring the same level of professionalism, initiative and creativity to each client.
Current and past clients include Mario Batali Cutting Boards, Deutsche Bank Advisors – Kevin McCluskey and Robert Leidy, Jr., Salvatore Ferragamo, PANDORA, vineyard vines, House of Lavande, Leslie Robert Evans & Associates, P.A., Moss & Associates, Pine Creek Sporting Club, Rendina Family Foundation, and more.

Monday, September 17, 2012

Wednesday, September 12, 2012

The Beth Beattie Team does the RNC

Photography by Marc Edwards Photographs

As some of you may have noticed we have been M.I.A. this summer... well it was for good reason! The BB Team spent the summer prepping for a Republican National Convention event, Nuestra Noche: Midnight in Ybor at The Cuban Club in Tampa hosted by the American Conservative Union and the Republican State Leadership Committee

The Cuban Club is a historic four-story building with a lot of flair. We used this to create two completely different rooms for the evening. Downstairs VIP's entered a room that was turned into a traditional speakeasy. Vintage furniture and lamps were placed throughout the room to create the feel you were back in the prohibition era. Upstairs was turned into a sleek and modern nightclub. With all white d├ęcor including draping, acrylic hightops and a 34 ft white spandex bar all uplit with pink, and VIP lounge area lined with highback couches, it truly felt like you were in South Beach listening to DJ Nino and Willy Chirino

Stay tuned as next week I will be giving a complete run down of my New York Fashion Week experience, until then follow @palmbeachlately on Instagram to see the latest. 

Vintage Rentals: MMD Events
Rentals: Tentlogix
Music: Eventus
Catering: Puff n' Stuff
Lighting and draping: Frost
Photography: Grant Miller Photography