Tuesday, January 31, 2012

Tip Tuesday: “The Power of Nice: How to Conquer the Business World with Kindness” by Linda Kaplan Thaler and Robin Koval

This Tip Tuesday I wanted to share the book I am currently reading, “The Power of Nice: How to Conquer the Business World with Kindness” by Linda Kaplan Thaler and Robin Koval.”
In an era when the corporate world glorifies a dog-eat-dog mentality, these two dynamic women built the Kaplan Thaler Group, one of the nation’s fastest-growing advertising agencies, not with spears and intimidation, but with flowers and chocolates.

But don’t confuse being “nice” with being a push-over. Kaplan Thaler and Koval explain in a series of entertaining anecdotes that being nice in the business world conveys strength and assertiveness. Nice people address problems, motivate teams, and win high profile accounts. They just do so with a positive and memorable style.

Chapter Excerpt: Chapter 1: The Power of Nice
For years, we have loved a particular security guard in our Manhattan office building. In fact, most of us at the Kaplan Thaler Group think the world of him. A large, jovial man in his mid-fifties, Frank brightens people’s days by giving everyone who walks into our building a huge, warm greeting. “Hello, Linda!” “Hello, Robin!” he’ll say. “Happy Friday!”
Frank’s engaging banter changed the way we started work in the morning. Instead of simply flashing our passes anonymously and making a beeline for the elevator, we found ourselves seeking out Frank and making sure to say hello. He set a positive tone for the entire day. But we never considered how Frank might be helping our business, other than preventing intruders from entering the premises.
That is, until the day Richard Davis, the president and COO of U.S. Bank, the sixth-largest bank in the United States, came to see us. For months, our entire team at the Kaplan Thaler Group had been working to create a pitch that would wow Davis and win us the huge U.S. Bank account.
At the time of Davis’s visit, it was down to the wire. We were one of two agencies still in the running for the account. Davis and his team were flying in from their executive offices in Minneapolis to meet personally with us. We didn’t realize it at the time, but in fact Davis and his staff were a bit apprehensive about the kind of treatment they’d get in New York City. The furious pace and hard-bitten “out of my way” attitude of the Big Apple had become part of the mythology of the city. They were afraid we would be too cold, too aloof.
But when Richard Davis and his team walked into our building, they received a warm, enthusiastic greeting from Frank. When Davis reached our offices a few minutes later, he was gushing about the friendly security guard. “This guy gave me a huge hello!” he said. “And all of a sudden, I thought how could I not want to work with a company that has someone like Frank? How can I feel anything but good about hiring an agency like that?” We won the account.
Of course, Davis wouldn’t have awarded us the job if he wasn’t impressed with our work. But we’ve gotta give Frank credit. With a multimillion-dollar account in the balance, it was Frank’s warm hello that helped us cinch the deal.
That is the power of nice.

The book can be found on BarnesandNoble.com or Amazon.com. To find out your NiceQ, click here to take the NiceQ test.

1 comment:

  1. Great read. Thank you for sharing!