BETH BEATTIE BRANDING, PR AND EVENTS ANNOUNCES LAUNCH OF “B. SOCIAL” SOCIAL MEDIA MANAGEMENT

September 18, 2012 - Palm Beach, FL - Beth Beattie Branding, PR and Events announces its launch of “B. Social,” a division that builds, manages and customizes clients’ social media campaigns.

“Social media is one of the most targeted ways to reach people who care about your brand, and the B. Social team creates innovative social marketing strategies to help you do it,” says Ariel Bachman, Social Media Manager of B. Social. “We develop a social media plan by deciding what’s right for your target market, your message and your budget, to help you engage your consumers -- current and future -- most effectively.” 

In working with the B. Social team, clients can expect a strategic approach for each social media channel, including blogs, Facebook, Twitter, Pinterest, Youtube, Instagram, LinkedIn and others, or a custom mix of channels.

“Our clients are embracing social media as the wave of the future to connect with their customers and generate awareness and ultimately sales,” says Beth Beattie, owner of Beth Beattie Branding, PR and Events.

About Ariel Bachman

Ariel Bachman joined the Beth Beattie team to launch B. Social after amassing nearly a decade's worth of journalism and social media experience in top markets including New York and Miami. As a TV news producer, Ariel created and managed the social media presence of various television stations, as well as produced and reported for a Facebook Feedback segment for the CBS affiliate in West Palm Beach.



Her strategic and personal approach characterizes the B. Social team's full-service, dynamic, and cutting-edge social media offering. Ariel and her team focus on getting their clients measurable results by suggesting the right mix of channels and messaging.



Ariel graduated from the University of Delaware with a degree in mass communication and a minor in Spanish. She is a native New Englander who now lives in Jupiter, Florida with her husband, their daughter Annabelle and spunky Cavalier King Charles, Buddy.

About Danielle Norcross

Danielle Norcross is a social consultant who uses her multidisciplinary skills and experience to improve the lives and brands of her clientele. She joins the B. Social team on the heels of the successful launch of her Palm Beach Lately site, a modern guide to Palm Beach's best.

In addition, Danielle's high-end personal service brand, Concierge Couture, transforms the fashions, homes, and travel diaries of her well-heeled Palm Beach clientele. The site's savvy blog has quickly become a go-to resource for young moms with great South Florida style. 

Danielle earned her degree in business administration specializing in mass communication at the University of Florida. She looks forward to continuing to find new ways to use her unique skill set to bring insight, expertise, and great service to her clients and audience.

About Beth Beattie

Beth Beattie is the founder of Beth Beattie Branding, PR and Events in Palm Beach, Florida. She received a degree in public relations with a concentration in special events planning from the University of Florida. After graduation, she moved to New York City to be the Public Relations and Event Coordinator for a boutique event planner. There she worked closely with many national publications and organized an appearance on NBC's hit series "The Apprentice." She also worked in the Public Relations and Marketing Department at The Breakers, Palm Beach for the hotel and its affiliated restaurants.

Beth was the 2011 co-chair of Leukemia and Lymphoma’s Man & Woman of the Year, is on the committee of the Young Friends of the Norton Museum of Art, Jupiter Medical Center Foundation and is a member of Historical Society of Palm Beach County. Beth was recently one of Martha Stewart’s “Dreamers into Doers,” “Top 40 Under 40” in The Palm Beacher and has been featured in Town & Country, Huffington Post, Palm Beach Illustrated, Pregnancy Magazine, and Florida Trend.

About Beth Beattie Branding, PR and Events

Beth Beattie Branding, PR and Events offers this full range of creative services to clients in the retail, nonprofit and service industries.

Beth Beattie Branding, PR and Events are partners in bringing clients' stories to life, whether it's through an event, press coverage, web presence or retail consulting. They celebrate clients' creativity, hard work, passion and innovation with fresh, optimistic ideas to match. Their client base comes from a variety of industries, and they bring the same level of professionalism, initiative and creativity to each client.

Current and past clients include Mario Batali Cutting Boards, Deutsche Bank Advisors – Kevin McCluskey and Robert Leidy, Jr., Salvatore Ferragamo, PANDORA, vineyard vines, House of Lavande, Leslie Robert Evans & Associates, P.A., Moss & Associates, Pine Creek Sporting Club, Rendina Family Foundation, and more.