vineyard vines Grand Opening to Benefit Loggerhead Marinelife Center

vineyard vines^® Grand Opening to Benefit Loggerhead Marinelife Center on Saturday, February 26

Palm Beach Gardens, FL (February 15, 2011) — On February 26, 2011 from 11 a.m. – 2 p.m., vineyard vines^® will host a shop for a cause brunch to benefit the Loggerhead Marinelife Center in celebration of its recent opening at The Gardens Mall.

Saturday only customers will receive 10% off their purchase and vineyard vines^® will donate an additional 10% to Loggerhead Marinelife Center, a non-profit dedicated to ocean conservation efforts with a special focus onsea turtle rescue and rehabilitation. The first 50 customers will receive a custom gift with purchase and all guests who attend will receive a vineyard vines^® gift bag.

About vineyard vines^®, Palm Beach Gardens

The focal point of the space is an actual transom and aft portion of a fishing boat that stages the check-out process. Designed exclusively for vineyard vines by Jarrett Bay Boatworks, one of the world’s premier boat builders, the fixture serves as the visual reinforcement of the brand’s representation of the finer places and things life has to offer. The floors are reclaimed heart pine from an old resort in North Carolina and in keeping with the aesthetic of the brand’s other stores, the fixtures are teak and holly.

The new store is approximately 4,600 square feet and marks the company’s second retail location in Florida and their eleventh free-standing store.“ Palm Beach defines the iconic Good Life to so many people,” said Ian Murray Co-Founder and CEO. “The Gardens is where our customer shops and we felt it important to make our brand accessible to them in a comprehensive way.”

vineyard vines^®, a company best known for its whimsical neckties and smiling pink whale logo, was founded in 1998 on Martha’s Vineyard when brothers Shep and Ian Murray cut their ties with corporate America to start making ties that represented The Good Life. In addition to signature neckwear, vineyard vines offers a variety of clothing and accessories for men, women and children. Products are sold in over 600 specialty and department stores worldwide, through a seasonal catalog at 1.800.892.4982, online at vineyardvines.com and at twelve free-standing stores in Boston, MA; Edgartown, MA; Greenwich, CT; Mashpee, MA; McClean, VA; Memphis, TN;Nantucket, MA; Palm Beach Gardens, FL; Southampton, NY; The Ocean Reef Club in Key Largo, FL; Washington, DC; and Westport, CT.

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